1. Courage is not the absence of fear - it is inspiring others to move beyond it
2. Lead from the front, but don't leave your base behind
3. Lead from the back - and let others believe they are in front
4. Know your enemy - and learn about his favorite sport
5. Keep your friend close - and your rivals even closer
6. Appearances matter - and remember to smile
7. Nothing is black or white
8. Quitting is leading too
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