- Clarity: bring understanding to the vision (answers what the people must know and what you want them to do)
- Connectedness: brings the past, present, and future together
- Purpose: bring direction to the vision
- Goals: bring targets to the vision
- Honesty: bring integrity to the vision and credibility to the vision-caster
- Stories: bring relationship to the vision
- Challenge: bring stretching to the vision
- Passion: bring fuel to the vision
- Modeling: bring accountability to the vision
- Strategy: bring process to the vision
(John Maxwell)
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