1. BE PASSIONATE - love what you do
2. THE GREATEST WEALTH IS FAMILY AND FRIEND - enjoy their love
3. EVERY DAY IS SPECIAL - make it the best it can be
4. 'NO' IS UNACCEPTABLE - don't stop there. Go for 'yes'
5. CELEBRATE EXCELLENCE - make people feel important
6. THE GREATEST FAILURE IS NOT TO TRY - when you dream, wake up an do
(Jeffrey Gitomer)
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